test
ars Parfum
The Cologne company ars Parfum has been at home in the world of fragrances since 1992. Creating new fragrances, producing perfumes and marketing its own and other companies’ collections, ars Parfum offers everything from a single source. ars Parfum has an exclusive license to market perfume series that include Mandarina Duck, Tristano Onofri, Fiorucci, Sergio Tacchini and many other labels.
International firms such as Schwarzkopf & Henkel Italia, Morris Profumi S.p.A. and Idesa Parfums of Spain also rely on this company’s services. Numerous designer labels and perfume shop chains are also among the regular customers at ars Parfum. ars Parfum has also made a name for itself in the packaging area with its innovative pocket-sized atomizers, the ‘scentups’.
public affairs assists with public relations for market launches of the various ars Parfum fragrances: From the new LIVE NOW series by mojo, an ars private label, to the German launches of perfumes by John Galliano, ICEBERG, Ferrari and Benetton – public affairs is a competent and experienced contact for beauty journalists. In addition to this, through constant press relations public affairs is also involved in establishing the Italian skin-care brand I COLONIALI – a brand that through its use of ingredients from former British colonies and a unique packaging concept stands for rituals of skin care and relaxation. The aim is to enlist precision-tailored PR to establish the popularity of individual brands and trigger impulse sales.
