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Bango
Whether ring tone, wallpapers or movies – Bango has developed a unique platform that enables the suppliers of digital content to market, sell and deliver their products via the mobile internet directly to mobile phone users in all mobile networks. Leading network operators such as Vodafone, Orange, Telefónica and O2 work with Bango to push the growth of the “direct-to-consumer” market. public affairs is accompanying the market introduction of the Bango products in Germany. The goal is to place the Bango products, which need a bit of explanation, in the IT and telecommunications industry media in order to build up their renown and create awareness among potential B2B clients.
In Germany in 2005 the mobile Internet market was still completely underdeveloped. public affairs positioned Bango as a first-mover in this growing market segment. Bango was present in important key media as an expert who could be relied on to provide knowledgeable articles, interviews and statements. Visits to editorial staff, the association with specialist topics and the pushing of product portraits ensured a continued presence in the media.
Within a very short space of time, public affairs built up a renown for Bango amongst journalists, B2B target groups and potential customers and cemented the connection between the name of this British company and mobile Internet marketing in the minds of the target group.
