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creative brands

“Float like a butterfly, sting like a bee” – the Muhammad Ali tactic has been adopted by creative brands, the advertising unit of the Counterpart Group, as their secret to success. With cross media consulting and the right mix of unusual methods, mechanisms and measures, we bring brands to the top of the ladder of success. In charming and impressive ways we ensure the long-term growth of customer and brand value. And our clients prove us to be right. They stay with the counterpart group – on average for 8.6 years.

In order to move our clients toward the BIG HIT, it takes some excellent training. Qualitative and quantitative market research are just as much a part of that as are tailor-made strategic planning and consulting that takes in the bigger picture. When our creatives start their work, they create a concept for an innovative campaign that generates enthusiasm. Evolutionary communications and the right amount of care make brands into BIG HITS.