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Deutsche Frühstücksei GmbH
Deutsche Frühstücksei GmbH, headquartered in Lower Saxony, is Europe’s largest egg producer and marketer of egg products. In order to successfully handle crisis situations in the very sensitive foodstuffs industry and to strengthen the company’s image and the trust that the general public places in its products, the Deutsche Frühstücksei places its faith in the PR work done by public affairs.
Furthermore Deutsche Frühstücksei GmbH, together with public affairs, took an offensive approach to the topics of transparency and responsibility and received a certification from the Fresenius Institute, a step which set new standards with respect to controlled product quality. Topics such as eco-friendly eggs and keeping the animals in small species-appropriate groups created very positive headlines and built up the trust consumers placed in the company.