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Dyson
Currently, Dyson is only known in Germany for its vacuum cleaners that function without a cleaner bag. With the introduction of the Dyson Airblade, an innovative hand dryer for public buildings, the company is entering a new market. public affairs was commissioned by Dyson to carry out the product launch. The goal was to make this new kind of hand dryer known among the relevant target groups and to reach important influencers.
In order to communicate the advantages of this innovative hand dryer, spotlights are put on topics such as hygiene, technology and design. For the media, there was a launch event with an interactive exhibition that gave an emotional presentation of the Dyson Airblade. The presentation of the hand dryer took place in the trendy “cube” restaurant in the Stuttgart art museum together with important representatives from the worlds of business, science, politics and the media. In addition, pro-active topic management and statements by experts put the Dyson Airblade on the agenda of the journalists and ensured that the product received media reviews.
public affairs ensured that there were articles about the Dyson Airblade nation wide in renowned financial, industry and general public media. The successful start was also reflected in sales: the Airblade now ensures dry hands in many high-prestige locations. Two awards in Germany confirm the innovative power of this hand dryer: the “Gastro Innovationspreis 2008” and the “Plus X Award” for innovation, design and user friendliness.
