test
Goebel Porzellanmanufaktur
This company, which has a long German history, achieved world renown at the end of the 1940s through their small handcrafted figurines of children. Known as Hummel figurines, they are one of the best-known German brands in America right up to the present day. The Goebel portfolio also includes stylish lifestyle and home accessories.
In order to communicate the entire product range and open up younger target groups for the company, Goebel Porzellanmanufaktur commissioned public affairs to handle their media and PR work. An integrated image and product campaign gave a creative and target-group specific presentation of the Goebel product range.
A very special highlight was the co-operation with the famous singer Roger Whittaker, which raised money for children in Africa. This was accompanied by effective PR work and gained a lot of attention, not just among Hummel collectors.
In a very short space of time, public affairs managed to have numerous articles and mentions of Goebel products in target group relevant industry and general public media. The communications in large circulation media show Goebel products as ideal presents and stylish home accessories.
