test
Greven’s Adreßbuch-Verlag
Greven’s Adreßbuch-Verlag is one of the largest specialist publishers for classified directories and telephone books. The publications include not only the directory media of Gelbe Seiten (yellow pages), DasTelefonbuch (the telephone book), DasÖrtliche (a local telephone book) and Gelbe Seiten regional (regional yellow pages) but also city Internet portals for Cologne, Bonn and Aachen (koeln-, bonn- and aachen-journal.de).
Classic PR measures facilitate an eye-catching dissemination of the products throughout the Rhineland region. The key focus in this effort is on developing creative ‘hooks’ that can be used particularly to place news of the regular distribution of these print products in regional media. But PR measures are also constantly being developed to provide sales support and anchor these publications in customer awareness.
