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Kleffmann Group

The Kleffmann Group is a market research organisation specialised in the agricultural business and is the world market leader in this segment. However, the company, headquartered in the very agrarian Münsterland in Germany, is unknown outside the circles of experts to the general public, journalists and potential customers.

The strategic goal of the PR work is to make the company, which is in actual fact the market leader, also the visible, psychological market leader in agricultural market research, to cement this position in the relevant target group and to communicate the company's brand values, skills, experience and know-how.

In order to give the  company a face, public affairs resorted to classic corporate communications. The focus is on the continual agenda setting, specialised editorial topics, expert statements and articles and company portraits. As a special measure, public affairs developed an event day for agribusiness in order to give the Kleffmann Group an effective and sustainable positioning as an innovative company and to clearly differentiate the company from the competition. Within a short space of time, public affairs succeeded in generating a broad awareness for the Kleffmann Group and their topics among the relevant editorial staff and to significantly increase the name recognition. Burkhard Kleffmann, CEO and founder of the Kleffmann Group was also positioned as a speaker for the agricultural industry. This has also lead to a noticeable increase in interest in the company and its services.

The global expansion of the Kleffmann Group meant that the company communications had to become more international as well. public affairs is supporting the group with the contacts it has in its global PR network.

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