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Life Mel
Life Mel is an innovative, functional food product from Israel. Public Affairs developed the launch campaign for the German market. Life Mel is a honey, or better said, a beehive product that, thanks to the special ingredients such as the selected herbs, has a positive effect on the immune system. It is an effect that is especially beneficial to cancer patients and can improve their quality of life while they are undergoing chemotherapy. Public Affairs builds the first part of its PR campaign on education, using well-founded agenda-setting that focuses on well-being and through that paves the way for Life Mel and its very special characteristics. Personal contact to key journalists within the framework of editorial trips very quickly bring Life Mel onto the agenda of the editorial staff and generate the corresponding reports.
