test
Orthomol Sport
Orthomol is one of the leading companies in the orthomolecular segment of nutritional medicine. In addition to the already established products such as Orthomol Immun or Orthomol Vital, the company is also carrying out a relaunch of the sport nutrition product Orthomol Sport.
The central challenge is the question of how the communications for Orthomol Sport can differentiate the product from the other products available in this segment. The communications strategies created by Counterpart brand consulting were based on qualitative market research interviews that took a close look at the target group. The focus lies on a key visual which reflects the quality of the product and carries a much more emotional message than those of the relevant competition. This visual can be found on all of the communication developed by Counterpart: ads, brochures, flyers and a trade fair booth for Orthomol Sport.
Public Affairs rounds off the communication with pro-active agenda setting and exclusive media cooperation.
