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SIDESTEP
SIDESTEP is a retail chain devoted exclusively to a range of sneakers. Thus far, this guiding idea has been unique in the industry and clearly distinguishes this fresh sales concept by Runners Point Warenhandelsgesellschaft from other competitors in the market. SIDESTEP is present in Germany, Austria and The Netherlands and carries all of the ‘in’ top brands in the lifestyle sneakers segment.
The aim is to enhance awareness of SIDESTEP through press relations. The main objective is to establish SIDESTEP as the leading first point of contact for sneakers and lifestyle shoes among the core target group. With an assortment of thematic ‘hooks’, public affairs is placing the speaker chain in lifestyle magazines and the daily press. Press releases on shop openings, trends and GfK surveys, along with co-operative arrangements in prize drawings generate topics of conversation and anchor SIDESTEP and the products in the minds of target group members.
As an added avenue for communication, there are Facebook and Twitter profiles to provide the predominantly young target group with news, trends and offers. public affairs is supporting this account with editorial posts and creative campaigns for users.
