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Simba Dickie Group
With 16 million units sold, Bobby Car is the best-loved children’s vehicle in the world. When this cult toy, made by Simba Dickie, turned 35 years old public affairs did the public relations work for the anniversary and made sure that this toy was present in all high volume media.
Further products by Simba Dickie, such as the Gormiti game and the collectable figures that go with it had a positive start on the German market thanks to public affairs.
