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South Australia Tourism Commission
From many travellers, Australia is the place for their dream vacation. Many however are put off by the long trip and the size of the continent and think that they need at least 4 weeks to be able to make their trip worthwhile. For these reasons public affairs positioned the state of South Australia as the perfect beginners destination for down under because the southern state unites the beauty and diversity of the entire continent in a single state of manageable proportions.
The diversity of South Australia is communicated by focusing on topics such as luxury, active travel, fine food & dining or backpacking. The editorial reports in high-circulation media captivates new target groups and creates measurable increases in the number of visitors.
