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Tectum Group
The Tectum Group is the number 10 in the rapidly developing German call-centre market and is considered to be a real motor of growth. However, the company – and indeed the entire industry – suffers from the few “black sheep” that have a very negative effect on the industry’s image.
The task for public affairs was to communicate the new quality standards the company has implemented and to position Tectum as the market leader in quality. The goal of the communications was to increase company’s renown, inform the public and to create a clear company profile for the Tectum Group. In addition, the image build-up was also intended to attract the attention of potential employees to this growing company.
The pro-active approach to the relevant target groups was achieved by public affairs through multilayered PR measures such as continual agenda setting with call centre themes, the organisation and realisation of press conferences, lancing interviews and statements as well as the placement of TV contributions.
Through these measures it was possible to position Tectum as the market leader in quality and as an economic motor of growth in the heads of the relevant target groups.
