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WowWee/Sablon
WowWee/Sablon is a leader in the design, development and sale of innovative robots and entertainment products. Paper Jamz toys are musical instruments that rely on a unique technology. In appearance and shape, the Paper Jamz guitar looks like a real electric guitar. It is paper-thin, though, with a smooth surface that lacks noticeable strings.
Each comes with three built-in licensed songs to which up-and-coming musicians can rock out. Individual accordion play is possible as well. The Paper Jamz line has been expanded through addition of a drum kit, an amplifier and other accessories. The Paper Jamz even received the Toy Innovation Award 2010 at the International Toy Fair.
public affairs uses tailored PR measures for perfect staging of the innovative Paper Jamz guitar. Press releases during the launch phase or using seasonal ‘hooks’ accompany the proactive agenda-setting approach in consumer media.
Highlights are generated through sampler shipments to journalists and TV editorial teams with follow-up product presentations. Television offers a perfect medium for demonstrating the versatile features of the rock guitar, which are integrated into TV shows. As part of a press tour with live demonstrations, public affairs delights journalists for the product. This way, the Paper Jamz guitar takes the pole position in the selection of gift ideas for Christmastime. An additional measure, prize-contest co-operations also provide for publications with extensive reach.
