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Zwei plus zwei Marketing GmbH 

Zwei plus zwei Marketing GmbH develops and markets high-quality bicycle trailers, premium bicycles and tandems in Germany. Parents are particularly fond of Croozer bicycle trailers for children, thanks to their ease of handling and the safety they provide when transporting children.

When the consumer-testing organisation Stiftung Warentest gave the products a poor rating, public affairs managed to invert an image crisis through proactive, open communication, solid arguments and lots of transparency. The Croozer and Chariot brands are also placed in the media with the aid of classic product PR.

Aside from appeals to the industry trade press, communication is also directed at general and daily press outlets. The objective here is to position the children's transporter in a variety of thematic settings as the optimal solution for active families.

www.zweipluszwei.com